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dimanche, juillet 08, 2007

Google Search Truthiness

Oct. 17th, 2005 Stephen Colbert the comedian coined the satirical term truthiness to describe claims known intuitively or from the gut without regard to evidence, logic or intellectual examination. It was American Dialect Society word of the year for 2005.

Pick a topic or person sensitive to Google or Google Engineering. Compare the first 100 search results returned from Google, Yahoo, MSN-Live, AOL and Ask. Do you see differences? Are engineers inside Google adjusting their algorithms to achieve a publishing effect? Is a Dept. or person inside Google using the first page of results returned as an appeal to emotion and a tool of rhetoric? Are these first 100 search results publishing decisions being made in the shareholders' interest? Is it possible the differences are a mathematical accident?

Perry Gregg
CEO & Founder
ushow2, Inc.

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