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The Collaboration / Innovation Imperative:
Using Web 2.0 Design to share information more openly
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In her talk, "The Collaboration / Innovation Imperative," Amy Vickers of
Avenue A | Razorfish, one of the world's top marketing firms, will discuss
how collaborative web 2.0 technologies are changing the way enterprises do
business. Amy, Director and National Lead for Enterprise Solutions,
examines issues such as the pros and cons of companies using collaborative
technologies to share information more openly with their employees. She
will offer guidelines for responsibly and securely experimenting with new
technologies in the enterprise.
She has been working with Harvard Business School Professor Andrew McAfee on
this topic, and her work is described here in his blog:
http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/now_thats_what_im_talking_about/
Date: Tuesday, January 30, 2007
Time: 3:30pm - 4:30pm, with 30 min discussion period to follow
Place: Harvard Business School, Aldrich Room Number 7
Cost: Free
Beverages and light refreshments will be served.
Directions to the HBS Campus:
http://www.hbs.edu/about/visit.html
Limited street parking is available on Western Ave and North Harvard Street.
RSVPS are appreciated but not required to rdornin@hbs.edu.
Free, fun Avenua A | Razorfish giveaways will also be available.
Find out more about Razorfish at:
http://www.razorfish.com
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Amy Vickers is Director and National Lead for Enterprise Solutions and a
User Experience Consultant with Avenue A | Razorfish, the largest
interactive marketing and technology services firm and an operating unit of
Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Throughout her decade long
career as a user researcher, information architect, and enterprise solutions
strategist, Amy has helped Fortune 100 clients realize tangible business
value from user-centric design methodologies. Amy received her doctoral and
undergraduate education in art history, computer science, and philosophy
from Duke University.
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This meeting is being organized by the Harvard ABCD Design Working Group.
Eliza Grinnell (DEAS), Katie Giddings (HBS), and Rebecca Dornin (HBS) have
pulled together as a team to organize a few meetings this year for the ABCD
Design working group. The focus of our meetings will be on developing a
sense of community among those who work in Marketing and Communications,
Design, and User Experience at Harvard. Meeting topics will include graphic
design for print and the web, user experience design, and information
architecture. We will meet 5-6 times in 2006-2007, with a few presentations
at Lamont Library and also a few after hours networking events otherwise
known as "AFTAS" as mentioned above. Find out more about the Harvard ABCD
groups at http://www.abcd.harvard.edu.
Katie, Eliza, and Rebecca are all involved with the American Institute of
Graphic Artists, so we have close ties with the latest goings on in the
print, graphic design, user experience, and information architecture
industries.
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Rebecca Dornin
rdornin@post.harvard.edu
Web Designer and Web Application Developer
http://blogs.law.harvard.edu/crimsonmedialab